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Learn When and How to Scale Sales Beyond Referrals

Running a growing commercial contracting business isn’t easy—especially when you’re wearing all the hats. We sat down with Dave Sloan, President of Sloan Mechanical Services, and Kevin Cho, Sales Enablement Specialist, to explore strategies for scaling sales while keeping operations on track. Their conversation highlights the balance between maintaining excellent service and building a sustainable pipeline for growth.


Dave, who leads a lean team at Sloan Mechanical, shared the challenge of managing both sides of the business. 

“Every time I’m not picking up the phone or trying to find new business, I know I’m leaving money on the table,” he admitted. At the same time, he emphasized the importance of trust within his team: “Having someone I can rely on to handle day-to-day operations is critical—it’s the only way I can focus on growth without sacrificing service.”

On the sales side, Kevin offered advice for teams looking to formalize their approach. 

“If you can document the most valuable pieces of messaging—like your objections and differentiators—you give your team a consistent foundation to build on,” he explained.

For businesses just starting out, Kevin also recommended blocking out dedicated time for prospecting and sticking to it, saying, “Even small, consistent efforts can create momentum without overwhelming your schedule.”

Dave echoed this, sharing how his business relies on referrals but is already planning for the future. “Referrals are great, but they can dry up. That’s why we’re using tools like CRM+ and Pipeline+ to turn passing thoughts—like seeing a building while driving—into real opportunities.”

Watch the full 30-minute conversation above for deeper insights into growing sales, leveraging tools, and balancing operations effectively.

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Why you should attend

Tired of juggling sales ...

On top of running your shop? Whether you’re squeezing in prospecting between jobs or relying solely on referrals, you know there’s a better way to grow.

Join us for a no-fluff, 30-minute webinar where we’ll break down when and how to scale your sales efforts without losing your mind.

Date: Wednesday, Nov 20, 2024

Time: 11 a.m. pt / 2 p.m. et (30 minutes)

Tired of juggling sales ...
Key Takeaways

What you'll learn

  • Is Your Referral System Enough?: Pinpoint when it’s time to go beyond word-of-mouth and get serious about sales.
  • The ‘When to Hire’ Framework: A clear roadmap to decide if bringing on a dedicated sales pro is worth it.
  • Maximize Your Time Now: Tips to streamline business development, even if you’re doing it all yourself.
  • Why Scaling Matters: Discover how building a structured sales process opens the door to bigger opportunities and better client acquisition.


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