Overcoming objections is a crucial skill. Whether it’s with potential customers, friendly competitors, or even within your own team, the ability to dig deeper, beyond the objection to find out what your customer is really asking for can make or break your success.
In a recent webinar, industry veterans Justin Wetherby and Woody Woodall shared tips on how to overcome objections and close more deals. With decades of experience out in the field and in construction technology, their insights are invaluable for any commercial contractor looking to up their game.
A quick summary of the high points:
✅ Objections are a normal part of the sales cycle and shouldn’t be seen as negative.
✅ Listen carefully to understand the true reason behind the objection.
✅ Overcoming objections is a team effort, not just salesperson’s.
In this video, we walk through how to level up your retention game and become the go-to employer in your area.
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